About this episode:

Today, we're zooming in on one of the hottest buzzwords in financial services: personalisation. But we're not just talking about your bank app greeting you by name - we're asking the big questions:

👉 What really makes an experience feel personal?
👉 Is it smarter product suggestions, or a full-on redesign of how value is delivered to you?

In this episode, David Barton-Grimley breaks down how banks and fintechs are using personalisation to win hearts (and market share). From AI and chatbots to data-driven insights, we’ll explore how emerging tech is transforming static financial tools into dynamic digital companions.

We’ll also tackle the trust factor: how much data are people actually willing to share, and what do they expect in return?

With 91% of consumers saying personalised recommendations boost their engagement, this episode is your cheat sheet for building loyalty, staying relevant, and standing out in a crowded market.

Tune in - because when it comes to the future of finance, it’s personal.

This week's guests:

Daniel Gold - CEO of Stratiphy
Fernanda Dobal - Director of Product at Cleo
Ken Hart - CEO of Snowdrop Solutions

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Links to check out:

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About 11:FS

At 11:FS, we don’t just talk digital - we make it happen. We're building truly digital financial services by partnering with bold teams to take them from market insights to real-world products. Whether you're an incumbent innovating or a startup breaking new ground, we bring the strategy, research, design, and delivery to make it real. Less talk, more impact.Proud winners of the British Bank Award for Consultancy of the Year - five times and counting. 👉 Learn more at ⁠11fs.com/ventures

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About Fintech Insider:

Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services.

Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut, Plaid, PayPal, and Monzo. Together, they break down the biggest news and innovations shaping the space.

Our weekly news show drops every Monday, covering major stories like mergers, new product launches, regulatory shifts, and emerging tech trends. On Thursdays, our Insights show goes deeper into the hottest topics driving the future of finance, including AI in banking, decentralised finance, and the evolving landscape of embedded finance.

Whether you're already in the fintech game or just starting to explore, this is the #1 podcast for you.

If you enjoyed this episode, don’t forget to subscribe and leave a review!

Got a question for us? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcasts@11fs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

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