Behavioral Insights
Book • 2020
This book provides a comprehensive overview of the behavioral insights approach, which uses evidence about human behavior to address practical challenges.
It covers the methodology's origins in psychology and behavioral economics, its application through the UK's 'nudge unit,' and its expansion into diverse policy areas.
The authors offer guidance on running behavioral projects, discuss ethical implications, and explore the future of this evolving field.
It covers the methodology's origins in psychology and behavioral economics, its application through the UK's 'nudge unit,' and its expansion into diverse policy areas.
The authors offer guidance on running behavioral projects, discuss ethical implications, and explore the future of this evolving field.
