#31606
Mentioned in 2 episodes

The Control Heuristic

The Nature of Human Behavior
Book • 2023
The Control Heuristic provides a new perspective on understanding human behavior, exploring why we behave irrationally and why change is difficult.

It offers practical steps to overcome resistance to change by dissecting behavior through neurology, risk management, evolution, and complex systems.

The book is a densely packed analysis with actionable rules to guide human behavior.

Mentioned by

Mentioned in 2 episodes

Mentioned by Tom while discussing human behavior and decision-making.
What ‘The Control Heuristic’ means for design research

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