#48894
Mentioned in 1 episodes
Lovemarks
Book • 2005
Lovemarks: The Future Beyond Brands, written by Kevin Roberts, challenges traditional branding practices by advocating for customer love affairs.
The book emphasizes the importance of mystery, sensuality, and intimacy in creating deep emotional connections between brands and consumers.
It has been widely acclaimed and translated into multiple languages.
The book emphasizes the importance of mystery, sensuality, and intimacy in creating deep emotional connections between brands and consumers.
It has been widely acclaimed and translated into multiple languages.
Mentioned by
Mentioned in 1 episodes
Mentionné par 
Vincent Defrasne pour comprendre comment les marques deviennent aimées de leurs clients.
Vincent Defrasne pour comprendre comment les marques deviennent aimées de leurs clients.
#309 - Vincent Defrasne - AYAQ - Prendre sa retraite sportive à 33 ans et se lancer dans l’entrepreneuriat écoresponsable
Mentioned by Mitch Joel as a keynote speaker at the Canadian Marketing Association's National Conference and Trade Show.
SPOS #01 - Pilot Episode
