#23173

Mentioned in 1 episodes

Lovemarks

Book • 2005

Lovemarks: The Future Beyond Brands, written by Kevin Roberts, challenges traditional branding practices by advocating for customer love affairs.

The book emphasizes the importance of mystery, sensuality, and intimacy in creating deep emotional connections between brands and consumers.

It has been widely acclaimed and translated into multiple languages.

Mentioned by

Vincent Defrasne

Mentioned in 1 episodes

Mentionné par

Vincent Defrasne

pour comprendre comment les marques deviennent aimées de leurs clients.

#309 - Vincent Defrasne - AYAQ - Prendre sa retraite sportive à 33 ans et se lancer dans l’entrepreneuriat écoresponsable

Mentioned by

Mitch Joel

as a keynote speaker at the Canadian Marketing Association's National Conference and Trade Show.

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