The unpublished David Ogilvy

This book is a compilation of David Ogilvy's writings and communications over a 50-year period, from 1935 to 1986.

It was first collected by his family and colleagues as a gift for his seventy-fifth birthday.

The book includes notes, memos, letters, speeches, and interviews that provide a behind-the-scenes look at Ogilvy's management style, thoughts on advertising, and his approach to creativity and salesmanship.

It emphasizes the importance of clear communication, hard work, and imaginative thinking in advertising and business.

The book also reflects Ogilvy's evolution in his views on advertising, from focusing on immediate profits to building long-term brand images.