The selfie vote

The Selfie Vote examines the radical transformation of the American electorate driven by cultural factors, demographic shifts, and technological advances.

Kristen Soltis Anderson blends observations from focus groups, personal stories, and polling results to offer insights into how youth, women, and minorities vote.

The book introduces tech-savvy political consultants using data mining and social media to transform electoral politics, including tracking consumer behavior to predict voting patterns.

It busts established myths about campaigns and elections, providing data-driven yet highly readable insights into the future of American politics and governance.