Junior
Writing Your Way Ahead in Advertising
Book • 2019
Thomas Kemeny draws from his experience at leading ad agencies to offer actionable advice on breaking into advertising, mastering copywriting, and thriving as a junior creative.
The book emphasizes writing like a human, persistence, authenticity, and turning constraints into better work, with tips on crafting compelling ideas, pitching effectively, and maintaining energy in the industry.
It serves as both a career starter kit and a reminder for veterans of why they love advertising.
The book emphasizes writing like a human, persistence, authenticity, and turning constraints into better work, with tips on crafting compelling ideas, pitching effectively, and maintaining energy in the industry.
It serves as both a career starter kit and a reminder for veterans of why they love advertising.
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