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Mentioned in 1 episodes

How Brands Grow : Part 2

Book • 2015
Author
Jenni Romaniuk
Author
Byron Sharp

Mentioned by

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 Nick Hague

Mentioned in 1 episodes

Mentioned by
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Nick Hague
 as a book that shook the marketing world, challenging existing theories on brand growth.
#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)

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