No BS Guide to Ruthless Management of People and Profits

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Book •
Dan Kennedy's 'No B.S.

Guide to Ruthless Management of People and Profits' provides a straightforward approach to business management.

The book stresses the importance of direct marketing principles in achieving financial success.

It offers strategies for managing employees effectively, setting clear expectations, and holding individuals accountable for their performance.

Kennedy emphasizes the need for business owners to focus on profit-generating activities and eliminate wasteful practices.

The book challenges conventional management wisdom and encourages readers to adopt a no-nonsense attitude towards business operations, making tough decisions to improve profitability.

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Mentioned for its reminder to be ruthless about the details and efficiency of one's business.
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