Embodying Normalcy

Lucia Soriano's "Embodying Normalcy" explores the unpaid labor women undertake to conform to ever-changing beauty standards within neoliberal culture.

The book uses case studies of reality TV makeovers, beauty influencers, and cosmetic surgeries to illustrate how women's bodies become projects requiring constant transformation.

Soriano draws on various disciplines, including gender studies and media studies, to analyze the societal pressures and expectations placed upon women.

The work highlights the ways in which women's self-transformation is tied to success and acceptance within a capitalist system.

Ultimately, the book challenges the notion of a singular, achievable ideal of normalcy.