Everything we believe about what drives us to be honest might be a lie.

A scandal rocks the behavioral science world, casting shadows over renowned researcher Dan Ariely and the integrity of academic research on honesty.

We all tell lies—it's a human thing. But can we modify behaviors to coax people into doing the right thing? Let's delve into what the research indicates. After all, facts and numbers don't lie, and academic researchers shouldn't lie either, right? But what happens when these so-called truth experts, the Ivy League researchers who literally wrote the book on dishonesty, are accused of lying and manipulating data?

Who fact-checks the truth-tellers?

Science stands as our final bastion of objectivity. However, the individuals behind the studies we're discussing are people. And people make mistakes. But what happens when errors are set aside and data is deliberately fabricated to create an illusion of truth? The consequences could be dire, undermining our trust in everything we hear or read.

Today's story recaps a major scandal in behavioral science, one that's been spotlighted by The New Yorker, The Atlantic, NPR, and podcasts like Freakonomics and Planet Money. Each outlet brought attention to different aspects of the story, but they all missed one critical voice—Dan Ariely, a professor of psychology and behavioral economics at Duke University. In a rare interview, I confronted Ariely about the studies in question, and to my surprise, he answered all of my questions.

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