#10989
Mentioned in 2 episodes
Cool
How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
Book • 2016
Steven Quartz and Anette Asp's 'Cool' delves into the neuroscience, economics, and evolutionary biology behind consumerism, revealing how our brain's desire for status and rebellion drives trends and economic behaviors.
The book examines how 'cool consumption' emerged and evolved, particularly in the 20th century, and how it continues to shape modern culture and consumption patterns.
The book examines how 'cool consumption' emerged and evolved, particularly in the 20th century, and how it continues to shape modern culture and consumption patterns.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Angela Duckworth as a book on neuroeconomics, exploring the brain's quest for coolness and its impact on the economy and world.
Angela Duckworth as a book on neuroeconomics, exploring the brain's quest for coolness and its impact on the economy and world.
54 snips
198. What Does It Mean to Be “Cool”?
