In a world overflowing with noise, leaders everywhere are searching for ways to make their messages land. Whether you’re communicating with employees, customers or entire organisations, the challenge is the same: how do you cut through?

In this episode of the Less Chatter, More Matter podcast, we are joined by actor-turned-corporate-communication expert David Pullan, co-founder of The Story Spotters and co-author of The DNA of Engagement and The Art of the Unignorable Email - both with his wife, Sarah Jane McKechnie. David has built a career helping leaders and teams harness the power of story; not just the stories they tell, but the stories they spot, listen for, trigger through their behaviour, and even the ones they tell themselves.

David shares why most people struggle not with storytelling, but with the crucial first step in finding ideas worth sharing. He breaks down his well-known DNA framework (Dream, Nightmare, Action), offering a practical way to engage people during change, and explains why vulnerability, co-creation and curiosity are essential leadership behaviours.

You’ll also hear how the second book tackles one of today’s biggest workplace challenges: creating emails people actually read. From practical structures like PRET, to the mindset shifts leaders need, this episode is full of simple, memorable techniques to elevate your communication and influence.

If you want your ideas to survive, thrive and stick in a busy world, this conversation is.... unignorable.

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The Art of the Unignorable Email

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