Leading by Design

This book tells the story of Ingvar Kamprad and the evolution of IKEA from its inception in 1943, when Kamprad started selling cheap fountain pens, to its current status as a global furniture retailer with 150 stores in 30 countries.

The narrative is based on extensive interviews with Kamprad and other key figures, as well as various documents.

It highlights Kamprad's drive, vision, and innovative management strategies that enabled IKEA to achieve its success.

The book also touches on the company's challenges, including its future prospects and the influence of Kamprad's personal values and family-oriented business model.