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Start with Why : 15th Anniversary Edition
Book • 2025
In "Start With Why," Simon Sinek introduces the Golden Circle concept, explaining how great leaders inspire action by communicating their purpose, values, and beliefs.
The book explores the power of "why" in motivating individuals and building strong organizations.
Sinek argues that people don't buy what you do; they buy why you do it.
He provides numerous examples of successful companies and leaders who have effectively communicated their purpose to achieve remarkable results.
The book offers a practical framework for understanding and applying the Golden Circle to personal and professional life, fostering a sense of purpose and connection.
The book explores the power of "why" in motivating individuals and building strong organizations.
Sinek argues that people don't buy what you do; they buy why you do it.
He provides numerous examples of successful companies and leaders who have effectively communicated their purpose to achieve remarkable results.
The book offers a practical framework for understanding and applying the Golden Circle to personal and professional life, fostering a sense of purpose and connection.
