#20665
Mentioned in 2 episodes

Customer Centricity Playbook

Book • 2018
Author
Sarah E. Toms
Author
Peter Fader

Mentioned by

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 Ben Owden
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 Nick Hague
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 Peter Fader

Mentioned in 2 episodes

Mentioned by
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Ben Owden
 as the co-author of the book.
11 snips
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Mentioned by
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Nick Hague
 as
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Peter Fader
's book on the shelf behind him, discussing customer goodness.
#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
Mentioned as the book co-authored by
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Peter Fader
, focusing on strategies driven by customer lifetime value.
222 The Customer Centricity Playbook by Peter Fader

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