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Mentioned in 1 episodes
Dietrich Mateschitz: Wings for People and Ideas
Red Bull and Viktor Frankl's search for meaning
Book • 2023
This book delves into the life of Dietrich Mateschitz, the founder of Red Bull, highlighting how Viktor Frankl's philosophy influenced his entrepreneurial spirit.
It combines the history of Red Bull with philosophical insights into purpose-driven entrepreneurship.
It combines the history of Red Bull with philosophical insights into purpose-driven entrepreneurship.
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Mentioned in 1 episodes
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David Senra as an example of an entrepreneur who built a successful company by focusing on a single product and building a strong brand.


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A conversation on focus and finding your life's work