Dietrich Mateschitz: Wings for People and Ideas

Red Bull and Viktor Frankl's search for meaning

Book • 2023

Author

Volker Viechtbauer

This book delves into the life of Dietrich Mateschitz, the founder of Red Bull, highlighting how Viktor Frankl's philosophy influenced his entrepreneurial spirit.

It combines the history of Red Bull with philosophical insights into purpose-driven entrepreneurship.

Mentioned by

David Senra

Mentioned in 1 episodes

Mentioned by

David Senra

as an example of an entrepreneur who built a successful company by focusing on a single product and building a strong brand.

2,569 snips

A conversation on focus and finding your life's work

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app