The Digital Phoenix Effect
How Legacy Companies Can Lead the Platform Revolution Without Burning Everything Down
Book • 2025
The Digital Phoenix Effect explores how established companies can leverage their existing strengths to thrive in a platform-dominated economy.
It challenges the idea that transformation requires mimicking tech giants, offering a framework for platform thinking that regenerates from within.
The book dives into how this approach tackles challenges like digital transformation, climate change, and ESG compliance.
It provides practical wisdom, demonstrating how traditional businesses can reimagine value creation and activate their latent power through strategic platform adoption.
It serves as a roadmap for relevance and growth.
It challenges the idea that transformation requires mimicking tech giants, offering a framework for platform thinking that regenerates from within.
The book dives into how this approach tackles challenges like digital transformation, climate change, and ESG compliance.
It provides practical wisdom, demonstrating how traditional businesses can reimagine value creation and activate their latent power through strategic platform adoption.
It serves as a roadmap for relevance and growth.
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The Digital Phoenix Effect with Daniel Trabucchi and Tommaso Buganza
