Jimmy Peña is a hospitality executive, best-selling author, and nonprofit leader whose career spans luxury hotels, estate operations, publishing, and ministry. A graduate of Baylor University and the University of Texas at Tyler, Jimmy began in the world of health and fitness — becoming Worldwide Fitness Editor for Muscle & Fitness and M&F Hers, co-writing the New York Times bestseller Extra Lean with Mario Lopez. But as he explains in this episode, a childhood experience of “radical hospitality” shaped his view of service and ultimately led him to the Ritz-Carlton, where he earned the prestigious Leader of the Year Award and discovered hospitality as his true calling.

Today, Jimmy serves as Director of Estate Operations for a private, ultra-high-net-worth individual, overseeing world-class service standards and asset management. He also consults with families, estates, and businesses, helping them elevate their operations and culture by drawing on Ritz-Carlton–inspired practices.

In this conversation, Jimmy reflects on what he’s learned along the way — from the role of structure and standards in elevating service, to why stewardship is central to hospitality, and how caring for people, places, and moments brings both delight and dignity to the work we do. Listeners will come away with a deeper understanding of service as stewardship — and how to lead with both heart and excellence in every guest experience.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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