Quirky

In 'Quirky', Melissa Schilling delves into the lives of eight groundbreaking innovators to identify the personal, social, and emotional traits that enabled them to achieve repeated breakthroughs.

The book highlights how these innovators' quirks, such as obsessive work habits and a disregard for conventional norms, contributed to their success.

Schilling also offers insights on how organizations can foster similar innovation by embracing diverse cognitive styles and encouraging independent thinking.