What do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book.

In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet to the current age of AI. He reveals the one-word secret that has guided his success with brands like Google and Disney: Empathy.

Bryan explains why messaging will always be more powerful than any tool, why "facts tell, but stories sell," and how he recently watched a single press release instantly become the "truth" for AI models like ChatGPT. If you're a marketer, founder, or anyone feeling overwhelmed by the noise of the modern world, this episode is a masterclass in focusing on the fundamentals that truly matter.

In this episode, you will learn:

The powerful personal story behind Bryan's new book, "I Think I Swallowed an Elephant".
Why empathy is the single most important thread in a successful marketing career.
How Bryan and his team pioneered the concept and term "Conversion Rate Optimization".
Why messaging is the most impactful variable you can test, far more than tools or design.
A fascinating case study on how a press release can immediately influence AI-generated search results.
The essential skills marketers must cultivate to stay relevant and thrive in the age of AI.
Why real-world community and connection are becoming more critical than ever.

Episode Links

Book: I Think I Swallowed an Elephant on Amazon
Podcast: The Rock Solid Round Rock Podcast
Connect with Bryan Eisenberg:
- Website: bryaneisenberg.com
- LinkedIn: linkedin.com/in/bryaneisenberg
- X (formerly Twitter): @TheGrok
Books Mentioned:
- Waiting for Your Cat to Bark?
- Call to Action
People & Companies Mentioned:

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