No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands.

The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The importance of founder branding on LinkedIn 00:11:10 - The ability of founders to inspire and lead by example 00:15:35 - Building Brand Identity Through Unique Marketing Tactics 00:16:09 - The Shift Towards Fun and Different Marketing Approaches 00:17:13 - The Power of Building a Brand Community 00:18:29 - The Importance of Engaging with Customers Publicly 00:22:44 - Encouraging Employees to Talk About the Brand

Connect with Olga Andrienko on LinkedIn - https://www.linkedin.com/in/olgandrienko/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#branding #brand #b2bgrowth #brandcommunity #employeeadvocacy

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