

#54348
Mentioned in 1 episodes
Market-based management
Book • 1996
This book emphasizes market orientation and strategy, providing tools for businesses to attract, satisfy, and retain customers.
It integrates market-driven strategy with customer satisfaction and profitable growth, offering practical approaches to marketing performance and profitability.
The book is particularly useful for understanding and applying quantitative marketing tools effectively.
It integrates market-driven strategy with customer satisfaction and profitable growth, offering practical approaches to marketing performance and profitability.
The book is particularly useful for understanding and applying quantitative marketing tools effectively.
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Mentioned in 1 episodes
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as books describing the Koch brothers' management philosophy.


Sam Parr

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