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Mentioned in 1 episodes

Confessions of an Ad Man

Book • 1978
In 'Confessions of an Advertising Man,' David Ogilvy shares his insights and experiences from decades of advertising, providing practical advice on creating effective campaigns.

The book emphasizes the importance of research, creativity, and honesty in advertising, offering timeless principles for marketers and business leaders.

Mentioned by

Mentioned in 1 episodes

Mentioned by
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Eric Dick
, who has David Ogilvy's book displayed in his agency as a business bible.
Bonus: Alex Schultz, CMO of Meta — Scaling Growth and Rebranding a Trillion-Dollar Brand

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