Winning with Data

Winning with Data explores the cultural changes big data brings to business and provides a blueprint for companies to adapt and leverage data to maximum effect.

Authors Tomasz Tunguz and Frank Bien draw on their extensive backgrounds in big data, business intelligence, and business strategy.

The book emphasizes the importance of building an organizational culture that creates and leverages data daily in every aspect of the business.

It includes real-world examples from companies like Warby-Parker, ThredUp, Venmo, and HubSpot, illustrating how data can disrupt markets, optimize processes, and enhance productivity.

The book covers topics such as instrumentation, data literacy, and the core responsibilities of data teams, providing practical advice on transforming business strategy through data-driven decisions.