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Driving Honda

Book • 2014
Driving Honda explores the unique management tenets that have driven Honda's success, including decentralization, simplicity, and a willingness to challenge the status quo.

The book provides insights into Honda's culture of innovation and flexibility, as well as its approach to globalization.

Through extensive interviews with executives and employees, Rothfeder reveals how Honda maintains its competitive edge in the automotive industry.

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Recommended for learning more about Honda's history.
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