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Social Physics: How Social Networks Can Make Us Smarter
Book • 2015
In 'Social Physics,' Alex 'Sandy' Pentland presents a new scientific field that studies the flow of ideas and behaviors within social networks.
Using data from digital devices, Pentland and his teams have discovered that social incentives, such as rewarding others and strengthening social ties, are more powerful than individual economic self-interest.
The book shows how analyzing patterns of information exchange can predict the productivity and effectiveness of social networks, from small groups to entire cities, and how these insights can be used to improve performance and guide organizational change.
Using data from digital devices, Pentland and his teams have discovered that social incentives, such as rewarding others and strengthening social ties, are more powerful than individual economic self-interest.
The book shows how analyzing patterns of information exchange can predict the productivity and effectiveness of social networks, from small groups to entire cities, and how these insights can be used to improve performance and guide organizational change.
