#73939
Mentioned in 1 episodes

A New Brand World

Book • 2000
Author
Stephen Fenichell
Author
Scott Bedbury

Mentioned by

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 Calvin Correli

Mentioned in 1 episodes

Mentioned by
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Calvin Correli
 to emphasize that branding is about exposing the soul of the company.
Calvin Correli's Blueprint for Streamlining and Scaling Modern Business Success

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