#34771
Mentioned in 1 episodes
Odyssey: Pepsi to Apple
A Journey of Adventure, Ideas, and the Future
Book • 1987
In 'Odyssey: Pepsi to Apple', John Sculley recounts his transformative experiences as CEO of PepsiCo and Apple, focusing on innovative marketing strategies and leadership challenges.
The book explores his role in the 'Pepsi Challenge' and his tenure at Apple, including his complex relationship with Steve Jobs.
It also delves into Sculley's vision for future business trends and technologies.
The book explores his role in the 'Pepsi Challenge' and his tenure at Apple, including his complex relationship with Steve Jobs.
It also delves into Sculley's vision for future business trends and technologies.
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Mentioned in 1 episodes
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David Senra
178 snips
#17 Jeff Bezos and the Age of Amazon
