Framers

This book explores the concept of framing, which is the ability to create mental models that enable us to perceive reality, solve problems, and make decisions.

The authors argue that framing is a critical human function that stands out as computers become better at other cognitive tasks.

They illustrate their case with examples such as how Spotify reframed music as an experience, the impact of the #MeToo movement, and the different approaches to handling the COVID-19 pandemic.

The book emphasizes the importance of framing in navigating various challenges, from pandemics and populism to AI and climate change, and provides strategies for developing this skill through practice and expanding one's repertoire of frames.