#50483
Mentioned in 1 episodes
Positioning for Professionals
Book • 2010
Positioning for Professionals shows how a well-defined value proposition can help professional service firms differentiate themselves and create their own success.
The book emphasizes the importance of focusing on the edges of the market rather than the center and discusses concepts such as why standing for everything is the same as standing for nothing and the benefits of being a profit leader over a market leader.
The book emphasizes the importance of focusing on the edges of the market rather than the center and discusses concepts such as why standing for everything is the same as standing for nothing and the benefits of being a profit leader over a market leader.
Mentioned by
Mentioned in 1 episodes
Mentioned by 
Chris Do
84 snips
292 - The End of the Billable Hour - With Tim Williams
