The Eternal Pursuit of Unhappiness

This book, distributed to Ogilvy employees in 2009, outlines eight virtues—courage, idealism, curiosity, playfulness, candor, intuition, free-spiritedness, and persistence—that are essential for creative communities.

It emphasizes 'divine discontent' as a driving force for continuous improvement and avoiding complacency.

The book serves as a guide to maintaining a culture of creativity and innovation within organizations.