Quick deliveries have become part of urban life in India. Against the backdrop of recent moves to drop the “10-minute delivery” messaging, Sridhar Krishna and Shreya Ramakrishnan look beyond the hype around speed to examine traffic norms, labour realities, and the economic incentives that shape sectors like quick commerce, and why job creation, improved public infrastructure, and labour reform matter far more than how fast groceries arrive.

Referenced in the episode: The 10-Minute Drama by Anupam Manur (The Times of India).

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The 10-Minute Drama

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