Zero History

Book • 2010
In 'Zero History', William Gibson completes the 'Blue Ant' trilogy, which follows the enigmatic Hubertus Bigend, the head of the global ad-agency Blue Ant. The story revolves around Bigend's quest to uncover the creator of a highly sought-after, obscurely fashionable denim brand.

The narrative involves former rock star Hollis Henry, who becomes entangled in a web of corporate conspiracies and underground fashion.

The book delves into themes of technology's impact on human experience, postmodern corporate life, and the blurring of lines between reality and augmented reality.

It is characterized by Gibson's signature blend of prophecy, satire, and thrilling storytelling.

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Mentioned by Edward Rathke and Jay Springett while discussing the Blue Ant trilogy.
Episode 011: Zero History

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