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Spectacular Mexico
Book • 2014
In 'Spectacular Mexico', Luis M. Castañeda delves into how the 1968 Mexico City Olympics served as a pivotal moment in global design culture.
The book explores how these events were used to create a spectacle of social harmony and guide national identity through design and propaganda.
It highlights the strategic use of visual and cultural elements to project a unified image of Mexico during this period.
The book explores how these events were used to create a spectacle of social harmony and guide national identity through design and propaganda.
It highlights the strategic use of visual and cultural elements to project a unified image of Mexico during this period.
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as the author of a book about the design and propaganda of the 1968 Olympics.


Claire Mullen

The Art of the Olympics