Michelin: A Century of Secrets

Alain Germain's 'Michelin: A Century of Secrets' explores the history of the Michelin company, emphasizing the secrecy surrounding its operations.

The book uncovers how the Michelin brothers maintained confidentiality while simultaneously promoting their company and products worldwide.

It delves into the innovative strategies and business practices that allowed Michelin to become a leading tire manufacturer.

The book also highlights the challenges and triumphs faced by the brothers as they navigated a rapidly changing industrial landscape.

Germain provides a comprehensive account of Michelin's evolution, showcasing its lasting impact on the automotive industry and beyond.